FETCH X GARFIELD
User Experience
Partnership
Promotion Campaign
Animation
About
Fetch secured a licensing partnership with Sony as the exclusive pet insurance provider of The Garfield Movie. The Garfield Movie was one of summer’s most anticipated films and this partnership will be one of Fetch’s first major brand moments.
Challenge
Collaborate with Sony Pictures to develop a holistic marketing campaign to promote Fetch Pet Insurance through the lens of Garfield and The Garfield Movie in a way that celebrates the unconditional pet-human bond that millions of Garfield fans share with their own pets.
Walmart partnership
Fetch creative on Walmart.com to promote Fetch Pet Insurance as The Official Pet Insurance of The Garfield Movie. The goal was to encourage Walmart shoppers to quote with Fetch so they can protect their pet like Jon protects Garfield.
AdAge Feature
Fetch was contacted by AdAge to feature the Garfield partnership in their Creativity column.