About

​In February, I developed the social identity and designs for the launch event of WYLD FLWR, a clothing brand dedicated to embracing the freedom to navigate the world with joy and imagination. My goal was to create visuals that encapsulate this ethos. This included designing an animated poster that unveils a surprise element, sparking imagination and curiosity. The advertisements highlighted the brand's intricate garments, ensuring the designs remained uncluttered to keep the focus on the fashion pieces themselves.​

Challenge

Ensure the visual elements authentically reflect the brand's ethos of freedom, joy, and imagination with a deep understanding of its core values. Craft an animated poster that effectively unveiled a surprise element, while maintaining clarity and engagement. Highlight the intricate garments without cluttering the advertisements with a minimalist design approach to keep the focus on the fashion pieces.